ASOS is the largest freelancer online fashion and beauty retailer of UK. It is primarily aimed at young adults. It offers more than 60,000 branded and own label products and offers wide variety across men and women’s wear. Jeans, T-shirts, shirts, shoes, jewellery, dresses, lingerie and beauty. It is a global destination that sells cutting-edge fashion. It has content related to fashion that is making this website a hub of the booming fashion spot. ASOS is something where people could find apparels or accessories they had seen celebs wearing.