Aveda Corporation is founded by Horst Rechelbacher but it is now owned by Estée Lauder Companies, which is having its headquarter in Minneapolis suburb of Blaine, Minnesota.
Aveda made skin and body care, cosmetics, perfumes, hair color,hair care products, and not only this, they also train their students in cosmetology, massage, and ethnology at their Aveda Institutes in Minneapolis, New York City, Washington DC, Vancouver, Calgary, Orlando, Denver, Toronto and it includes many other cities.
Aveda generally sells natural and organic products that range from skin care to hair care. Aveda also maintains the variety of partnerships with spas and salons that use their products. Many of their locations also offer treatments that too is certified by the Aveda. Aveda offers to train to employees of its affiliated spas and salons. They are also establishing institutes for cosmetology education.